I designed a poster and campaign design for Lottie's first-ever social run - bringing the team, partners and wider community together outside the usual work day.

There was no existing identity to build from, which meant starting tone from zero: hand-drawn, a little rough round the edges, built to feel like an invite rather than corporate event collateral.

Running legs are worked straight into the wordmark, and the same pink-on-mono treatment holds up from full poster down to a single social tile. Supported with goodies from WellNest, Hiver, Runna, Surreal, Druid Street Saunas, Body Restore and C4.